Museum Digital Initiatives During The Coronavirus Pandemic

Freyja T. Catton, MLIS, BFA
Wordeater Consulting
freyjacatton@gmail.com
https://doi.org/10.17613/s6m7-9a65

Museum digital initiatives during the Coronavirus Pandemic is an Austrian-based research project by Dr. Chiara Zuanni on the impact of COVID-19 on museums and their digital strategies. The homepage presents a map of museum digital initiatives around the world. The digital initiatives are categorized by type: contemporary collecting projects, social media initiatives, streaming content, virtual tours, online exhibitions, games, educational content, other activities, and tweets tagged #ClosedButActive.

The categories are indicated on the map by color and icon. Projects are flagged by location in one category color.

A map of Europe with color-coded icons indicating projects in different locations. The legend is across the top of the map and the filter categories are overlaid on the right-hand side.
Screenshot of map with legend and filter categories.

Users click and drag to navigate the map, then click on one of the flags to read brief project descriptions. Each description includes titles, category, institution name, summary, and URL. The map supports filtering by category. Each country is shown using its own alphabets and names, further demonstrating the global impact of the project.

A map of eastern Canada/US border and Guelph Museum indicated with an orange flag and text box that reads: "Guelph Museum, Rapid response collection. The museum launched a contemporary collecting project: “We are interested in collecting contemporary objects and personal expressions, in the midst of city-wide closures, social distancing protocols, and our individual and collective experiences.” Text is followed by a URL link for Guelph Museums.
Screenshot of the map over eastern Canada/US border and Guelph Museum selected (orange flag).

Users must begin their search with a location they’re interested in and click and drag to get there. There is no search option, which makes quick searches difficult. The webpage is responsive to different browser sizes. This website relies heavily on a good internet connection, as connection lags make it hard to navigate.

The technology feels a little underwhelming at first, because all of the information shared isn’t searchable and is viewed on a single page. However, the information presented is clear, complex, and very useful. It’s fun to poke around at different projects around the world!

The website is freely available on the internet for anyone to use. Zuanni is dedicated to making this easily available and to expand and refine the dataset as the collection grows. Contribution forms are presented in several different languages. A lot of work went into making this website multilingual.

In the “About” page, users can learn about the project by reading the summary and related papers and reviews. The reviews correspond with areas of the map that are dense with contributions. Many of the digital initiatives and museums represented are in central and western Europe and in the US. There was a surprising lack of museums represented in Canada, as well as eastern Europe, such as Ukraine. The absence of Ukraine stood out because many cultural heritage organizations there are actively working to preserve their collections during wartime, for example Saving Ukrainian Cultural Heritage Online.

It is not clear what the vetting process is like for accepting submissions, or how initiatives are recruited other than by contribution. In the contribution form on the website, there is a summary statement at the top indicating the purpose of the project, but questions do not specify that the project needs to be specifically a museum initiative, or developed in response to the COVID-19 closures.

Google Forms. The first question reads: “What is the name of the institution you wish to add to the list?” Second question reads: “Select the type of activity you wish to add to the list:” with a drop-down box below.
Contribution form

Considering the range of budgets and staff resources, Museum digital initiatives during the Coronavirus Pandemic projects are useful examples for the broader cultural heritage community, not just museum professionals. Although it’s unclear whether this project will extend beyond the height of the pandemic, it is a valuable resource for uncovering the impact of COVID-19 on museum digital strategies.